“Have no fear of perfection, you’ll never reach it” – Salvador Dali.
Well, thanks Sal. That’s put us in our place! OK, so not all of us will measure up to one of the greatest artistic minds of the 20th century, but that’s not going to stop us, no way!
Our approach is more along the lines of Dr. Seuss “Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!”
We love our brand, in all its manifestations, interpretations and collateral; the brand-mark itself and the way it ‘tick-tocks’ between time zones, our look and feel, our online and our offline, our tone of voice and even the way we write emails to our clients. That’s our style. It’s the way we do business. But that’s enough about us.
The one thing we don't do tho, is force our style on our clients. We know all about individuality – you should meet our team! No, really, you should!
Our clients know their business inside out. What we do do is help you develop and exploit your brand and adapt it to widely different cultures and ways of doing business in China and in the wider world.
We also have an impressive list of Chinese clients who we’ve been helping for many years, to work more effectively here in the UK and Europe.